Almost three-quarters of European web users download or watch online video, and of those video news users, more than two-thirds watch or download video news at least once a week, according to a new study.
The Online Publishers Association Europe has announced the results of research done in partnership with Ipsos MediaCT.
Attitudes, habits and opinions of internet users regarding online video content were examined across 8 European markets: UK, France, Germany, Italy, Spain, Switzerland, Poland and Greece.
Overwhelmingly, users have a positive opinion of online video news, and most consider it important that news sites offer news in video form, and view it frequently.
Key findings include:...
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