Online Video News in Europe
New OPA Europe - Ipsos study reveals Internet users’ attitudes, habits and opinions regarding online video content
Paris, 14 February 2010 – The Online Publishers Association Europe today announced the results of research done in partnership with Ipsos MediaCT. Attitudes, habits and opinions of internet users regarding online video content were examined across 8 European markets: UK, France, Germany, Italy, Spain, Switzerland, Poland and Greece.
Overwhelmingly, users have a positive opinion of online video news, and most consider it important that news sites offer news in video form, and view it frequently. Almost 3/4 of users download or watch online video, and of those video news users, more than 2/3 watch or download video news at least once a week.
Key findings include:...
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