2011 Articles

Grange St Pauls, London
April 14, 2011

OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability.
Breaking News & Updates

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Keynote Address Announced: Pete Robins, Founder, agenda21 and deputy chair of IPA UK's digital group
Sponsor Speaker Announced: Tom Jenen, Commercial Director EMEA, AdMeld
Sponsor Speaker Announced: Justin Thomas, Publisher Development Director, Rubicon Project

About OPS

"If you run a digital media business, you can't afford to miss OPS"

Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a forecast from Borrell Associates.

What the numbers don't reveal is the fundamental shift happening in the way that online advertising works. All aspects of the online advertising ecosystem are focused on technology and process. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. Now, more than ever, ad ops leaders must not only help navigate their companies to profitability, but grow the topline as well. Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders.

More information: http://www.admonsters.com/event/op-eu-2