Meeting News
Upcoming Meeting - Subscription Strategies
OPA Europe members will be meeting in Paris on March 14-15 to discuss "Subscription Strategies for Digital Publishers".
This meeting will cover the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
Innovations in Advertising Recap
On October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.
Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.