- 21 October 2015
Germany's consumers are fast becoming "mobile first", according to the most recent “Global Mobile Consumer Survey” from consultancy Deloitte. The firm sampled 49,000 consumers around the world for the fifth annual edition of this survey. In Germany, researchers canvassed 2,000 internet users ages 18 to 75 in July 2015.
For the first time, penetration of smartphones in Germany surpassed that of laptops, Deloitte reported. Fully 75% of internet users polled said they had access to an advanced handset in their household, compared with 72% who had a laptop. Tablets ranked third, with 45% of respondents saying they had one at home—a gain of 11 percentage points in one year.