Digital Media Statistics

Study: Mobile Devices Snag 60% of All Video Views Worldwide

Details
15 March 2018

Mobile devices were responsible for 60% of all video views worldwide in Q4 2017 as audiences were more likely to watch programming on a smartphone or tablet than a PC or TV, according to a study by video technology company Ooyala. As more premium sports programming moves online and can be viewed on mobile, this number may top 70% soon.

Smartphones (55%) topped PCs (36%) in Q4 for the percentage of pre-roll ad impressions shown on broadcaster platforms that distribute TV content online. Smartphone pre-roll impressions were highest on publisher platforms at 69%, which Ooyala defines as including news and media organizations. Broadcasters saw mid-roll impressions on smartphones rise to 28% in Q4 from 16% in Q3, while publishers experienced a jump to 51% from 44% for the same periods.

Full article: https://www.mobilemarketer.com/news/study-mobile-devices-snag-60-of-all-video-views-worldwide/519200/

Measuring the Reach of "Fake News" and Online Disinformation in Europe

Details
01 February 2018

In this factsheet by Richard Fletcher, Alessio Cornia, Lucas Graves and Rasmus Kleis Nielsen, we provide top-level usage statistics for the most popular sites that independent fact-checkers and other observers have identified as publishers of false news and online disinformation. We focus on two European countries: France and Italy. We examine France and Italy as two particularly important cases, as both are widely seen as facing serious issues with for-profit and ideologically/politically motivated online disinformation.

We find that:

None of the false news websites we considered had an average monthly reach of over 3.5% in 2017, with most reaching less than 1% of the online population in both France and Italy. By comparison, the most popular news websites in France (Le Figaro) and Italy (La Repubblica) had an average monthly reach of 22.3% and 50.9%, respectively;...

Full article: https://reutersinstitute.politics.ox.ac.uk/our-research/measuring-reach-fake-news-and-online-disinformation-europe

IAB Europe Study: AdEx Benchmark H1 2017 – Online Advertising Continues Double-Digit Growth

Details
23 November 2017

The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €22.2bn for the first half of 2017 from €20.2bn in H1 2016.

The Study also shows that nearly all growth in online ad spend was on mobile; mobile display grew by 45.9% as desktop display shrank by 1.4%. Total mobile also outpaced all other formats with a growth rate of 41.4% to a value of €7bn, compared to search which grew by 12.8%.

Online video grew 3.2x faster than non-video display reaching €1.7bn in H1 2017 which accounts for 20% of total display spend suggesting that digital is becoming a key channel for brand advertising campaigns. The latest European Programmatic Market Sizing Report published by IAB Europe and IHS Markit demonstrates that video is also a key driver for programmatic ad spend with a 155% growth rate.

Full article: https://www.iabeurope.eu/research-thought-leadership/resources/iab-europe-study-adex-benchmark-h1-2017-online-advertising-continues-double-digit-growth/

5 Billion People Now Have a Mobile Phone Connection, According to GSMA Data

Details
13 June 2017

Planet Earth has hit a notable technological milestone, with five billion people globally — or two-thirds of the world’s population — now laying claim to a mobile phone connection.

The announcement came from GSMA Intelligence, the research arm of the trade body that represents the interests of mobile networks around the world.

The GSMA displays a real-time tracker for total connections and unique subscribers globally and, as you can see below, there are now a fraction more than 5 billion individual mobile users around the world. GSMA calculates the figure using an “extensive database of mobile statistics and forecasts” that are updated each day.

Full article: https://venturebeat.com/2017/06/13/5-billion-people-now-have-a-mobile-phone-connection-according-to-gsma-data/

More European Newspapers are Charging for Content Online (but there are differences by country)

Details
17 May 2017

The factsheet looks at the different kinds of paid content (freemium, metered paywalls, hard paywalls) across 171 different news organizations in the U.K., France, Germany, Italy, Finland, and Poland.

Among the findings:

— Across the countries, 66 percent of the newspapers and 71 percent of weekly newspapers and news magazines had some kind of pay model. Freemium models were most common, followed by metered paywalls. Of digital-native sites, 97 percent offered their content for free; the only one in Reuters’ study that didn’t was France’s MediaPart (there’s also De Correspondent in The Netherlands, El Diario in Spain, and Zetland in Denmark, but this report didn’t look at those countries).

Full article: http://www.niemanlab.org/2017/05/more-european-newspapers-are-charging-for-content-online-but-there-are-differences-by-country/

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Best Practices Meetings

  • OPA Europe Newsrooms Recap

    OPA Europe Newsrooms Recap

    12 March 2018
    On March 1-2, the members of OPA Europe met at Il Sole 24 Ore in Milan to discuss Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales. Presentations covered areas including organizational changes, tools, HR, KPIs, agile operations, and department integration, among others. Our ...
  • OPA Europe to Discuss Newsrooms

    OPA Europe to Discuss Newsrooms

    29 January 2018
    OPA Europe's upcoming Best Practices meeting will take place on March 1-2 in Milan. Its central topic is "Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales". The meeting will focus on both human resources and technology assets, and will examine diverse issues such newsroom or...
  • OPA Europe Mobile Publishing Recap

    OPA Europe Mobile Publishing Recap

    24 October 2017
    On October 19-20, the members of OPA Europe met at The Telegraph in London to discuss Mobile Pubishing. Presentations covered mobile web vs apps, content and design, advertising sales, marketing/distribution, and smartphones vs tablets in the context of mobile publishing. Our sponsor, Teads, presen...
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OPA Europe Research

  • Newsrooms - Managing Resources & Processes

    Newsrooms - Managing Resources & Processes

    30 March 2018
    This report focuses on the initiatives premium publishers are undertaking to improve and optimize the management of their resources and processes. It examines a series of crucial issues such as structure and workflow across functions (e.g. newsroom or sales), while focusing also on technology and av...
  • Mobile Publishing

    Mobile Publishing

    16 November 2017
    This report focuses on mobile publishing as an increasingly critical area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and avai...
  • Innovations in Advertising Sales

    Innovations in Advertising Sales

    21 July 2017
    This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising, ‘high growth’ sectors – prin...
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