Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
In its most recently quarterly forecasting update released this morning, ZenithOptimedia now projects the Internet will account for $54.087 billion in worldwide ad spending during 2009, down nearly $5 billion from the $58.703 billion estimate it entered the year with. While the Internet’s share of total worldwide ad spending has actually nudged up two-tenths of a point since then, it is down three-tenths of a point from ZenithOptimedia’s last forecast in July.
- Online Media Daily, 19 October 2009
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