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Digital Media Statistics

  • "The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researching potential purchases via…

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  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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Forecast: Ad Sales Looking Good, Especially for Mobile and Social Media

Digital Media Statistics

Spending on ads globally will grow 3.5% this year, to $447.5 billion, according to the latest quarterly forecast from ZenithOptimedia. That's up from the research firm's prediction in April of a 2.2% increase this year -- and it's the third consecutive upgrade after six downgrades.

The soothsayers are particularly impressed with recent signs of strength in North America, for example, in ad sales for the TV season that begins in September. A few months ago, ZenithOptimedia expected advertisers to spend 1.5% less on all major media in the U.S. and Canada in 2010 than they did in 2009. Now the firm projects a 1.3% increase.

Read more: http://content.usatoday.com/communities/technologylive/post/2010/07/forecast-ad-sales-looking-good----especially-for-mobile-and-social-media/1

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