Forecast: Ad Sales Looking Good, Especially for Mobile and Social Media
Spending on ads globally will grow 3.5% this year, to $447.5 billion, according to the latest quarterly forecast from ZenithOptimedia. That's up from the research firm's prediction in April of a 2.2% increase this year -- and it's the third consecutive upgrade after six downgrades.
The soothsayers are particularly impressed with recent signs of strength in North America, for example, in ad sales for the TV season that begins in September. A few months ago, ZenithOptimedia expected advertisers to spend 1.5% less on all major media in the U.S. and Canada in 2010 than they did in 2009. Now the firm projects a 1.3% increase.
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