Digital Media Statistics Brands Slow to Embrace Social Media For Global Markets
Brands Slow to Embrace Social Media For Global Markets
Wednesday, 04 August 2010 06:14
Only a third of companies with revenues of more than $100 million each are using Facebook to connect with customers in local markets around the world, and 43% of all companies, according to a new study from Harris Interactive commissioned by social media marketing firm Buddy Media.
The findings were based on a survey of 105 brand managers in June, with 60 from companies with sales in excess of $100 million and 36 below that level. The study suggests that businesses view social media as a potentially valuable tool to reach customers in specific global regions but haven't fully embraced it for that purpose. The focus is still on the U.S. as the world's biggest ad market.
Read more: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133184
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