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Behavioral Targeting Brings Clear Benefits to Publishers
Digital Media Statistics
Behavioral Targeting Brings Clear Benefits to Publishers
Behavioral Targeting Brings Clear Benefits to Publishers
In May 2010, a DM2PRO and AudienceScience survey found that 72% of responding publishers offered their clients some form of audience targeting other than contextual.
The benefits to publishers of doing so were numerous and spanned a range of revenue-friendly reasons. These included higher CPMs, better performance, the ability to sell more inventory and the acquisition of new customers.
Read more: http://www.emarketer.com/Article.aspx?R=1007884
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