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Digital Media Statistics

  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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  • Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from…

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Behavioral Targeting Brings Clear Benefits to Publishers

Digital Media Statistics

In May 2010, a DM2PRO and AudienceScience survey found that 72% of responding publishers offered their clients some form of audience targeting other than contextual.

The benefits to publishers of doing so were numerous and spanned a range of revenue-friendly reasons. These included higher CPMs, better performance, the ability to sell more inventory and the acquisition of new customers.

Read more: http://www.emarketer.com/Article.aspx?R=1007884

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