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Digital Media Statistics Behavioral Targeting Brings Clear Benefits to Publishers
Digital Media Statistics Behavioral Targeting Brings Clear Benefits to Publishers
Behavioral Targeting Brings Clear Benefits to Publishers
Monday, 23 August 2010 00:00
In May 2010, a DM2PRO and AudienceScience survey found that 72% of responding publishers offered their clients some form of audience targeting other than contextual.
The benefits to publishers of doing so were numerous and spanned a range of revenue-friendly reasons. These included higher CPMs, better performance, the ability to sell more inventory and the acquisition of new customers.
Read more: http://www.emarketer.com/Article.aspx?R=1007884
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