Digital Media Statistics
- 31 August 2010
In the UK, 24% of iPad owners say it’s their primary entertainment device.
With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet is fitting into real life, and whether the opportunity for publishers and advertisers is as big as they hoped.
Full article: http://www.emarketer.com/Article.aspx?R=1007896