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Digital Media Statistics More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising
Digital Media Statistics More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising
More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising
Wednesday, 17 November 2010 20:16
Across the EU5 countries, SMS ads reached 43.6 percent of the 230.5 million mobile users in September 2010, while Web/App ads were seen and recalled by nearly a quarter of the total mobile audience. The most common type of SMS advert recalled was product, service or brand information, which more than 60 million mobile phone owners received, equalling a 26.3 percent reach across the EU5 countries.
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