logo

Digital Media Statistics

  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

    Read more...
  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

    Read more...
  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

    Read more...
  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

    Read more...
  • Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from…

    Read more...

Quick Stat: Advertisers Will Spend $500 Billion in 2011

Digital Media Statistics

Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from the worldwide recession than eMarketer and other analysts had anticipated. According to updated eMarketer data published in June, advertisers will spend nearly $500 billion in 2011—a growth rate of 4.5%.

Read more: http://www.emarketer.com/blog/index.php/quick-stat-advertisers-spend-500-billion-2011/

Digital Media Events

Get News!

Enter your email address to receive OPA Europe newsfeeds by email:

contact
© Copyright OPA Europe 2011, All Rights Reserved.