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Digital Media Statistics

  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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  • Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from…

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  • Almost half of UK internet users are going online via mobile phone data connections, according to the Office for National Statistics.

    Some 45% of…

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  • LONDON, UK, June 1, 2011 - comScore, Inc., ...today released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in…

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Quick Stat: Advertisers Will Spend $500 Billion in 2011

Digital Media Statistics

Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from the worldwide recession than eMarketer and other analysts had anticipated. According to updated eMarketer data published in June, advertisers will spend nearly $500 billion in 2011—a growth rate of 4.5%.

Read more: http://www.emarketer.com/blog/index.php/quick-stat-advertisers-spend-500-billion-2011/

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