Digital Media Statistics
Finland's Digital Ad Spending Climbed 6.8% in 2013 Read more at http://www.emarketer.com/Article/Finlands-Digital-Ad-Spending-Climbed-68-2013/1010593#6Zu0ZUfh7u5BEc2G.99
- 10 February 2014
Nearly 20% of Finnish ad spending went to digital platforms last year. Finnish advertisers' investment in digital media bucked a difficult market in 2013, growing 6.8%, to €237.6 million ($316.8 million). As a result, digital ads rose to 19.7% of total media spending, according to Finland's Interactive Advertising Bureau (IAB Finland), which based its figures on data from the Finnish Advertising Council and TNS Gallup Finland.