Digital Media Statistics
- 30 April 2014
"The average mobile consumer checks their device 150 times a day". That number raised a few eyebrows and led many analysts to question the difference between existing smartphones and highly anticipated "Wearables". In this report, we have used data from Flurry Analytics to analyze the behavior of consumers that heavily use their smartphones or tablets, a segment we refer to as the "Mobile Addict".
We have defined a "Mobile Addict" as a consumer that launches apps more than 60 times per day. Looking at data Flurry sees from 500,000 apps across 1.3B devices as of March 2014, we know that on average, a consumer launches apps 10 times per day. So we have defined a "Mobile Addict" as someone who launches apps 6 times more per day than the average.