Digital Media Statistics
- 09 May 2014
According to data released in March 2014 by Ipsos MediaCT, smartphone usage in the Middle East and Africa (MEA) leapt between 2012 and 2013. Looking at smartphone users in Egypt, Kuwait, Lebanon, Saudi Arabia and the United Arab Emirates (UAE), the study found that, with the exception of Egypt, smartphone penetration in each country rose by at least 11 percentage points.
The most impressive growth was in Lebanon, which saw the number of smartphone users jump by 75% year over year. Penetration was highest in Saudi Arabia (79%) and the UAE (72%). Meanwhile, smartphone usage in Egypt was extremely low, with 6% of the population using such a device in 2013, up just 1 percentage point from 2012.