Digital Media Statistics
- 21 June 2015
PCs' share of mobile millennials' online time drops to 46%, but they still rule for many digital activities.
Time spent with desktop and laptop computers is falling fast among millennial mobile device users in Canada. App Promo, BrandSpark and Tapped Mobile surveyed consumers in Canada ages 18 to 29 who owned a smartphone or tablet, and in 2015, they reported spending 46% of their online time on PCs. That was the first time PCs' share of total online time fell below half.
Just two years earlier, millennial mobile device users spent over 70% of all their online time with desktops and laptops. Mobile phones have more than doubled their share of the total since 2013.