Digital Media Statistics

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Apps to Explode to $38 Billion Market by 2015

Monday, 28 February 2011 00:00

According to a new report by Forrester Research, the app market will explode to a $38 billion industry by 2015, riding the huge growth in popularity of mobile devices from smartphones to tablets to whatever Apple dreams up next. In 2010, apps on these devices pulled in $1.7 billion globally, meaning the market will blossom exponentially in the coming years.

Full article: http://www.fastcompany.com/1732635/apps-to-explode-to-38-billion-market-by-2015

The mainstream media play a role in most trending topics on twitter

Digital Media Statistics

Thursday, 24 February 2011 08:43

The HP team collected data from Twitter’s own search API over a period of 40 days in the fall of 2010. From the resulting sample of 16.32 million tweets, they identified 22 users who were the source of the most retweets when a topic was “trending.” Of those 22, 72% were Twitter streams run by mainstream media outfits such as CNN, the New York Times, El Pais and the BBC.

Full article: http://digital-stats.blogspot.com/2011/02/mainstream-media-play-role-in-most.html

Apple took an estimated 83% of all app store revenues in 2010

Digital Media Statistics

Tuesday, 22 February 2011 00:00

For 2010, Apple took in $1.78 billion in worldwide sales from its App Store, a leap of 132 percent from $769 million in 2009. And while it lost market share to some of its mobile rivals, Apple still captured 82.7 percent of the app store market last year, down from 92.8 percent the prior year.

Full article: http://digital-stats.blogspot.com/2011/02/apple-took-estimated-83-of-all-app.html

Broadcast, Newspaper Sites Lead Video Viewing

Digital Media Statistics

Thursday, 17 February 2011 00:00

Newspaper sites finished the year second in total minutes streamed, followed by magazine sites and online media. But newspapers had the highest number of player loads (giving a user the opportunity to view a video), indicating that newspapers have video players across more pages and more total page views than other media categories.

Newspapers also continued to upload new videos at a growing pace, posting 1.2 million titles in the fourth quarter -- triple the number in the prior quarter.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145230&nid=123917

Forecaster Says eBook Over Apps

Digital Media Statistics

Thursday, 03 February 2011 13:24

Yankee predicts that ebooks sales will jump up 83%, going from a $313 million dollar business in 2009 to a $2.7 billion dollar business by 2012.

The huge rise in sales is mostly due to the accessibility of ebooks and ebook readers. Kindle, Nook and now the iPad have made downloading ebooks a snap compared to the steps you had to take to load your reader only a few years ago. The Yankee Group also predicts a drop in the average price of ebooks which should fuel sales in the future.

Full article: http://www.marketingpilgrim.com/2011/02/forecaster-says-ebook-over-apps.html