Digital Media Statistics

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More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

Wednesday, 17 November 2010 20:16

Across the EU5 countries, SMS ads reached 43.6 percent of the 230.5 million mobile users in September 2010, while Web/App ads were seen and recalled by nearly a quarter of the total mobile audience. The most common type of SMS advert recalled was product, service or brand information, which more than 60 million mobile phone owners received, equalling a 26.3 percent reach across the EU5 countries.

Full article: http://www.comscore.com/Press_Events/Press_Releases/2010/11/More_Than_100_Million_Mobile_Consumers_in_EU5_Received_SMS_Advertising

The Netherlands Leads Europe in Online Visit Frequency

Digital Media Statistics

Tuesday, 09 November 2010 00:00

European internet users age 15 years and older accessed the internet on average 58.9 times in September 2010. The Netherlands ranked highest in Europe with 78.2 visits per visitor, nearly 20 more visits per month higher than the European average. The U.K. ranked second with 71.3 visits per visitor, followed by France (68.4 visits per visitor) and Spain (63.7 visits per visitor).

Full article: http://www.comscore.com/Press_Events/Press_Releases/2010/10/The_Netherlands_Leads_Europe_in_Online_Visit_Frequency

Ad spending in Europe increases

Digital Media Statistics

Friday, 05 November 2010 00:00

Online ad spending across Europe experienced a double-digit growth in the six first six months of 2010, according to data released IAB Europe, New Media Age revealed.

If the trend continues, "Europe's online ad industry's market value could overtake the US by the summer next year," said IAB Europe's CEO and President Alain Heureux, Business and Leadership quoted.

"Every day new companies plan online ad campaigns for the first time, encouraged by reach, return on investment and consumer engagement," said Heureux. "Those that are already online are allocating a greater proportion of their ad spend to the medium."

Full article: http://www.sfnblog.com/advertising/2010/11/ad_spending_in_europe_increases.php

Infographic: European Smartphone Market Grows 41% in Past Year

Digital Media Statistics

Friday, 29 October 2010 19:33

Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 41 percent in the past year to 60.8 million subscribers.

Full article: http://www.comscoredatamine.com/2010/10/european-smartphone-market-grows-41-in-past-year/

Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10

Digital Media Statistics

Thursday, 28 October 2010 00:00

Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.

Full article: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-101210