Digital Media Statistics
Tuesday, 31 August 2010 14:19
In the UK, 24% of iPad owners say it’s their primary entertainment device.
With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet is fitting into real life, and whether the opportunity for publishers and advertisers is as big as they hoped.
Full article: http://www.emarketer.com/Article.aspx?R=1007896
Monday, 23 August 2010 00:00
In May 2010, a DM2PRO and AudienceScience survey found that 72% of responding publishers offered their clients some form of audience targeting other than contextual.
The benefits to publishers of doing so were numerous and spanned a range of revenue-friendly reasons. These included higher CPMs, better performance, the ability to sell more inventory and the acquisition of new customers.
Sunday, 22 August 2010 00:00
Results from “Social Media Usage, Attitudes and Measurability” indicate that 87% of companies currently use LinkedIn as part of their social media strategy, while 12% plan to in the next 12 months. Similarly, 84% use Twitter and 16% plan to in the next 12 months, and 78% use Facebook and 22% plan to in the next 12 months.
This means that within 12 months, usage of all three of these social networks will be near or at 100% in corporate marketing strategies. While corporate blogs (65%) and YouTube (47%) have lower current usage rates, high percentages of companies planning to use them indicate their usage will also be universal within 12 months. YouTube has the highest planned usage rate (53%) of any social network listed.
Wednesday, 04 August 2010 06:14
Only a third of companies with revenues of more than $100 million each are using Facebook to connect with customers in local markets around the world, and 43% of all companies, according to a new study from Harris Interactive commissioned by social media marketing firm Buddy Media.
The findings were based on a survey of 105 brand managers in June, with 60 from companies with sales in excess of $100 million and 36 below that level. The study suggests that businesses view social media as a potentially valuable tool to reach customers in specific global regions but haven't fully embraced it for that purpose. The focus is still on the U.S. as the world's biggest ad market.
Read more: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133184
Thursday, 29 July 2010 08:15
ComScore found that social networking sites reach a higher percentage of women than men globally -- with 75.8% of all women online visiting a social networking site in May 2010, versus 69.7% of men.
"We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites," said Linda Boland Abraham, comScore chief marketing officer and EVP for global development.
Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites. What's more, women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men's 4 hours.
Read more: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132841
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