- 29 July 2010
ComScore found that social networking sites reach a higher percentage of women than men globally -- with 75.8% of all women online visiting a social networking site in May 2010, versus 69.7% of men.
"We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites," said Linda Boland Abraham, comScore chief marketing officer and EVP for global development.
Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites. What's more, women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men's 4 hours.