- 22 August 2010
Results from “Social Media Usage, Attitudes and Measurability” indicate that 87% of companies currently use LinkedIn as part of their social media strategy, while 12% plan to in the next 12 months. Similarly, 84% use Twitter and 16% plan to in the next 12 months, and 78% use Facebook and 22% plan to in the next 12 months.
This means that within 12 months, usage of all three of these social networks will be near or at 100% in corporate marketing strategies. While corporate blogs (65%) and YouTube (47%) have lower current usage rates, high percentages of companies planning to use them indicate their usage will also be universal within 12 months. YouTube has the highest planned usage rate (53%) of any social network listed.