- 06 May 2010
While ad networks and other collective buying channels continue to attract media buyers, the majority still prefer buying by the site, according to a new report from research firm Advertiser Perceptions, which was commissioned by ad network and technology provider Collective Media.
A full 52% of respondents indicated they would increase spending on content sites -- such as ESPN and WebMD -- this year.
What's more, nearly half -- 46% -- of respondents reported a site-centric focus, with spending increases limited to vertical content and video sites.
Overall, 34% of respondents indicated that they would increase online ad spending in 2010, with 35% of respondents indicating they would increase spending on ad networks....