Article: Marketers Use Influencer Marketing to Launch Products, Share Content
Influencer marketing is proving beneficial for both marketers and influencers when it comes to content and information. Marketers rely on influencers when launching products and distributing content, providing the latter with exclusive info and materials to use in their own content.
Article: Mobile to Surpass Newspapers for UK Ad Spending
This year, UK mobile ad spending will continue to drive investments in digital advertising as it rises 90.0% to nearly £2.26 billion, according to eMarketer’s latest UK ad spending estimates. As ad spending growth across other channels continues to slow, mobile spending will top that on newspapers for the first time in 2014.
Article: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting
Some brand marketers have questioned the value of mobile ad targeting. But according to a new eMarketer report, the state of mobile advertising is changing; multiscreen advertising and audience targeting are two tactics leading improvements in the space.
Article: For UK Web Users, Social and Shopping Don’t Mix
A retailer’s presence on social sites such as Facebook and Twitter may actually undermine consumer trust. According to new research, less than one-quarter of online shoppers say a social presence enhances their trust in a retailer.
Article: MEDIA VOICES: Hearst’s Native Ad Approach Starts with Clear Branding
Todd Haskell, senior vice president and chief revenue officer at Hearst, has overseen native advertising for decades. It was called by different names, but it was never featured as editorial content. In an interview with eMarketer, he explains why.
Article: Over-the-Top Mobile Messaging a Majority Activity in Brazil
Brazil’s mobile telecommunications space has been fertile ground for over-the-top messaging services. In a country where mobile phone services remain expensive, especially data, cost concerns drive adoption.
Article: Hispanics Rely Heavily on Digital Devices for Local Shopping
US Hispanics are known for their heavy digital consumption, and they overindex on daily device usage to shop for local products and services. Over half of Hispanic internet users use tablets every day for local shopping, compared with less than 30% of their non-Hispanic counterparts.
Article: UK Travelers Pick Up Smartphones for Research
Nearly nine in 10 UK consumers now use a mobile phone when organizing a holiday, especially during the research phase. However, most consumers still complete travel bookings on desktops and laptops, thanks to a lack of mobile-optimized sites.
Article: Auto Marketers Drive into the Future with Mobile, Video
The most fertile segment for auto brands to win buyers in the coming year will be middle-tier borrowers—a segment the industry hasn’t aggressively marketed to since before the Great Recession. According to a new eMarketer report, mobile and digital video should help marketers take advantage of this opportunity.
US Hispanics’ use of mobile devices is higher than that of the total population, thanks to a number of factors, including a younger skew to its composition that also has demonstrated a preference for mobile devices over PCs, according to a new eMarketer report. Hispanics’ media consumption is increasing across all media types—creating challenges for brands.
Article: UK Kids’ Internet Time Is About More than Just Fun
Talk about kids and their time spent with digital, and one immediately thinks of gaming, entertainment and fun. However, learning and information gathering are also important elements of children’s internet usage. The message is very much that kids don’t just want to have fun.
Newsroom: eMarketer: Global B2C Ecommerce Sales to Hit $1.5 Trillion Driven by Growth in Emerging Markets
eMarketer: Global B2C Ecommerce Sales to Hit $1.5 Trillion Driven by Growth in Emerging Markets NEW YORK, NY (February 3, 2014)â€”According to eMarketerâ€™s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales [...]
Grupo Godó Joins OPA Europe
Paris, 27 January 2014 – The Online Publishers Association Europe today announced that the Spanish news company Grupo Godó, publisher of La Vanguardia (www.lavanguardia.com) and Mundo Deportivo (www.mundodeportivo.com), has joined the association.
OPA Europe members in ...
Press publishers in Europe and their trade associations call on Vice-President Almunia to reject Google's revised commitments and to ensure a full enforcement of EU competition law
(European Commission's Competition Investigation of GOOGLE – AT.39.740)
Brussels, 13 November 2013 – Newspaper and ma...
Athens, Greece 8th November 2013 – Newspaper publishers and national newspaper associations from around Europe warned today that the new EU Data Protection Regulation could jeopardise press freedom and distribution of press titles in Europe.
The General Assembly of European Newspaper Publishers' As...