Market Data

2011

2011

With the rise of new media platforms like tablets and smart phones, the ways in which we interact with content have shifted dramatically. In a nod to the ever-growing amount of readers using tablet and mobile devices to read the news, the BBC launched a beta site redesign today that accounts for “swipability,” the finger gesture most popular for navigation on smart phones and tablets. “The beta provides a first glimpse of core design principles that will underpin the reshaped BBC Online,” said the BBC in a press release today, “which take into account changing user behaviours including the preference for ‘swiping’ through content – increasingly intuitive given the rise of touch-screen smart phones and tablets.”

Full article: http://www.mediabistro.com/10000words/bbc-redesign-attempts-to-make-website-more-swipable_b7061

2011

New York, NY (September 7, 2011) –The IAB Mobile Marketing Center of Excellence today released “Mobile Rich Media Ad Interface Definitions,” or MRAID, for public comment. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of principles and guidelines to help the mobile marketplace reach new levels of consistency, efficiency and effectiveness.

The growth, versatility and potential of in-application advertising have drawn strong interest from agencies, publishers, vendors and ad designers. However, accompanying this industry enthusiasm has been a surge of disparate APIs from numerous rich media vendors working with publishers to enable these dynamic ads. Multiple, incompatible APIs force advertisers to re-write the programming behind their ad creative several times for a single campaign, creating complexity and adversely impacting their resources.

“Standardizing the development of mobile rich media creative will be a strong benefit for both the mobile and the ad industry overall,” said Anna Bager, Vice President & General Manager of the IAB’s Mobile Marketing Center of Excellence. “MRAID provides creative developers with opportunities to achieve reach and scale efficiently.”

Full article: http://www.admonsters.com/article/iab-brings-scale-mobile-mobile-marketing-center-excellence-issues-guidelines-creating-app-ad

2011

If you haven't yet caved to the New York Times paywall restrictions and ponied up the subscription fee, then you may have let your iPad app for the brand lie unused in recent months. Ralph Lauren gives you a reason to revisit the app with a program that gives users full article access to select sections of the Timesand fills many of its ad spaces with lush Lauren creative.

When I clicked into my first article this morning a full screen video invited me to click through to the digital magazine that forms the core of this promotion, which includes almost a dozen text, image and video features. It is probably the most ambitious attempt at brand advertising yet on the iPad, or at least branding that is embedded within a content app.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158016