Market Data 2011 How Paywalls Are Changing News Organizations’ Social Media Strategies
Wednesday, 13 April 2011 09:49
The recent launch of The New York Times paywall has prompted debates about the viability and fairness of paying for news online. Are publications unrealistic about subscription prices? Should the community rally to support journalism? Is it worth paying for?
But the biggest question that lingers in an everyday web reader’s mind is much simpler: “Will clicking on this link bring me to a story?”
Accessing news articles from social media, blogs and other sites has become increasingly common, making an unexpected paywall an unpleasant reader experience. Maintaining the happiness of subscribers and non-subscribers alike has fallen on the shoulders of community managers at these paywalled sites.
Full article: http://mashable.com/2011/04/12/paywalls-social-media-strategy/
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