Market Data
2011
Huffington Post experiments further with social media
Many news sites have been trying to harness social media to provide readers with relevant stories, via Facebook pages and Twitter accounts. Some news sites, like the New York Times, give their readers article recommendations based on what they think they might like. The Huffington Post has decided to take it a step further. According to GigaOM, users can now use social media to get updates on their favorite writers and topics.
The changes have been in testing phase for about a week, but the HuffPo blog just announced yesterday that they would become permanent. It implemented these changes to help ensure readers wouldn't miss the stories they most wanted to see. As social media editor Rob Fishman put it, "[F]rustratingly, it's the story we most care about that so often slips through the cracks."
Full article: http://www.editorsweblog.org/multimedia/2011/04/huffington_post_experiments_further_with.php
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