2011

If you haven't yet caved to the New York Times paywall restrictions and ponied up the subscription fee, then you may have let your iPad app for the brand lie unused in recent months. Ralph Lauren gives you a reason to revisit the app with a program that gives users full article access to select sections of the Timesand fills many of its ad spaces with lush Lauren creative.

When I clicked into my first article this morning a full screen video invited me to click through to the digital magazine that forms the core of this promotion, which includes almost a dozen text, image and video features. It is probably the most ambitious attempt at brand advertising yet on the iPad, or at least branding that is embedded within a content app.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158016