Monday, 24 January 2011 12:44
Many businesses looking to enter the European market believe that it can be treated as one audience, with one website that targets all residents. But this is a mistake.
One problem is that, unlike in the U.S. where English is the main language, there are 200 different languages to contend with in Europe! But there's much more to worry about than language.
Being the continent with one of the oldest civilizations, there lies a lot of history in Europe. And that history is important for you to keep in mind when optimizing for Europe.
Full article: http://searchenginewatch.com/3641769