Friday, 29 October 2010 19:51
More than just an upgraded e-reader, analysts view the new full-color version of Barnes & Noble's Nook device as a worthy challenger to the iPad and other tablet computers. Unveiled Tuesday, the Nook Color goes beyond displaying printed content with features like a seven-inch touchscreen and the ability to watch video, browse Web sites, check email, and play games.
Those additions help the new Nook carve out a market niche somewhere between Amazon's less expensive, black-and-white Kindle and the more costly iPad. Forrester analyst James McQuivey, who has closely tracked the e-reader race, believes the latest Barnes & Noble device also signals where the entire category is headed.