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Digital Media Statistics

  • "The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researching potential purchases via…

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  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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Market Data

Below are some links to interesting global data about the online advertising and online publishing markets.

As Television Commercials Get Shorter, Value Of Digital Grows

2010

The television commercial is shrinking. Don't worry, this is not a television-bashing session. After all, it was only a couple columns ago I wrote "Why Television Is Still King." And it is. But the television commercial is still shrinking, literally. According to Nielsen, the number of 15-second television commercials is growing compared to the number of 30-second spots. USA Today has a great column from AP's Emily Fredrix whose title says it all: "TV commercials shrink to match attention spans."

There are lots of great reasons to move toward shorter commercial formats, for marketers and programmers, and Fredrix explores a lot of them. But viewers' shorter attention spans -- just another way of saying a lower level of consumer tolerance for long-form advertisers -- create an interesting challenge to marketers looking to tell a more complex story. This is why many marketers for whom it will take longer, perhaps even longer than 30 seconds, to drive home a message, should be looking toward engaging consumers digitally, where the sky is the limit with regard to time spent.

Full article: https://mail.google.com/mail/?hl=en&shva=1#label/OPA+News/12c0e7a225a04f18

 

Color Nook Challenges Kindle, iPad

2010

More than just an upgraded e-reader, analysts view the new full-color version of Barnes & Noble's Nook device as a worthy challenger to the iPad and other tablet computers. Unveiled Tuesday, the Nook Color goes beyond displaying printed content with features like a seven-inch touchscreen and the ability to watch video, browse Web sites, check email, and play games.

Those additions help the new Nook carve out a market niche somewhere between Amazon's less expensive, black-and-white Kindle and the more costly iPad. Forrester analyst James McQuivey, who has closely tracked the e-reader race, believes the latest Barnes & Noble device also signals where the entire category is headed.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138466&nid=120152

   

Google To Give 5 Million To Journalism Non-Profits; 3 Million Outside US

2010

In its latest move to extend an olive branch to the news industry, Google (NSDQ: GOOG) is donating $5 million to non-profits dedicated to developing “new approaches to journalism in the digital age.” The company says it will be giving $2 million to the Knight Foundation, which will use some of the money to “augment” the Knight News Challenge, which in the past has funded news startups, including Everyblock and Spot.us. The remainder of the cash will be dedicated to unspecified international projects.

Google says in its announcement that it’s making the donations because while in the past it has “mostly focused on working with news organizations to develop better products for users, we also believe it’s crucial to encourage innovation at the grassroots level.” The company harps that “journalism is fundamental to a functioning democracy.”

Full article: http://paidcontent.co.uk/article/419-google-to-give-5-million-to-journalism-non-profits-3-million-outside-us/

   

Fifth of Times.co.uk traffic goes behind paywall

2010

Times.co.uk traffic hasn’t fallen as sharply as predicted since introducing its paywall in July, according to data from Nielsen, with unique visitors at 58% of its previous total.

The paywall went live on 2 July, at which point an average of 3.1m people were visiting the site each month. In the three months since then, the figure dropped to 1.78m, a 42.6% decline.

Of those 1.78m, 362,000 – a fifth of total visitors – access subscriber-only content. This group includes those who have paid for access, been given access by having a Times newspaper subscription, and those who are on a free trial.

Full article: http://www.nma.co.uk/news/-paywall-paying-off-for-the-times-claims-nielsen/3019712.article

   

Why Content And Commerce Is A Marriage Made In Heaven

2010

The internet has disrupted both the media and the retail industries. Now, new business models are emerging that blend the two together, offering publishers a much-needed new revenue line.

Media companies now have a chance to monetise their audiences not just through plain ads, but also through transactions. On the flip side, ecommerce companies have begun to create their own content - using articles and videos to provide curated commerce experiences - and to monetise their audience, like publishers before them, by selling ads.
Creative, aspirational markets such as fashion, design or luxury are areas where some of the most interesting business models mixing content and commerce are cropping up. Farfetch and Qype, two of the companies in which we have invested, are two examples. Others include…

Full article: http://paidcontent.co.uk/article/419-why-content-and-commerce-is-a-marriage-made-in-heaven/

   

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