Friday, 10 September 2010 13:10
Apple updated its iPhone Developer Program License Agreement, giving developers the choice of a variety of ad services to earn money and fund their applications.
The new terms will keep in-application advertising on the iPhone open to various mobile ad competitors. It will also enable advertising services that operate cross-platform.
“This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising,” said Omar Hamoui, vice president of product management at Google Inc., Mountain View, CA.