- 28 January 2014
Set for launch in a few weeks' time, MultiMag is a native-digital multi-magazine that combines the systematic objectivity of text content with high-impact visuals. It introduces a new format of native advertising, revolutionising the way publishers, brands and users interact. In a unique, unprecedented partnership with Manzoni, MultiMag will be published simultaneously on the websites of both companies.
MultiMag introduces an exclusive story and works on it in three dimensions: Multimedia, because MultiMag is made of words, images and sounds, in an exclusive package of specially selected content in innovative formats; Multiscreen, because it creates an immersive reading experience that makes ideal use of all screens, whatever size they may be; Multidevice, because the stories it tells are perfectly adaptable to all media devices, thus creating a unique digital experience.
MultiMag facilitates access to the content of those brands that have a story to tell, giving users enjoyable vertical navigation and creating exciting three-dimensional effects. Dedicated editorial care involves the audience as never before in a constant flow of narrative that is both natural and personal, totally revolutionary in its design.
MultiMag is distributed through the websites of the Condé Nast and Manzoni networks, together for the first time in this joint venture, addressing the two main targets: women and men.