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New OPA Europe - Ipsos study reveals Internet users’ attitudes, habits and opinions regarding online video content

Paris, 14 February 2010 – The Online Publishers Association Europe today announced the results of research done in partnership with Ipsos MediaCT. Attitudes, habits and opinions of internet users regarding online video content were examined across 8 European markets: UK, France, Germany, Italy, Spain, Switzerland, Poland and Greece.

Overwhelmingly, users have a positive opinion of online video news, and most consider it important that news sites offer news in video form, and view it frequently. Almost 3/4 of users download or watch online video, and of those video news users, more than 2/3 watch or download video news at least once a week.

Key findings include:

• 72% of those surveyed download or watch online video
• Online video news* is the most downloaded / watched type of digital video
• For half of the users, the presence of video news is extremely / very important when accessing online news
• Overall opinion about online video news is positive for almost all users (92%, with 24% having a very positive opinion)
• The brand that manages the video news website/service is important for half of the users (extremely important for 18%)
• Frequency of viewership is high: 68% of video news users watch or download a video news at least once a week (37% of the sample)
• Online video news is sought mainly for the latest news & headlines (54% of users) and for watching TV news that has been missed (47%)
• News video users look most for national news reports (67% of users), international news, entertainment, weather and traffic
• About one third of users show some intention to pay for video news content, mainly for HD Videos and live broadcasting of special events
• * ONLINE video news = Movie/TV trailers, previews or clips; Entertainment news or clips; Weather information, forecasts or clips; Sports highlights or clips; Local or national newscasts, updates or clips; Live sporting events; Business or financial video news, updates or clips

Current OPA Europe President Tomasz Józefacki of Agora commented:
“OPA Europe members, the region’s leading online news and information publishers, offer extensive video news content which they produce or develop in partnership with other media companies. Our research into online video news once again underscores the importance of trusted brands and editorial and production standards when providing high quality content of all types, including video.”

For study results covering the aggregate of the 8 countries, please visit
www.opa-europe.org/resources/research/329-online-video-news-in-europe

(Individual country data is available only to OPA Europe members.)

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OPA Europe Press Contact:

Ms. Amy Porter

( +33 (0)1 3054 4659   - mobile + 33 (0)6 0959 8763 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About OPA Europe :
Founded in 2003 by some of the European Internet's leading content brands, OPA Europe represents the interests of first-rate online publishers before the advertising community, the press, governmental and European institutions and the public at large. OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe are: 24 Media (Greece), AdMeld (UK), Agora (Poland), Gruppo Espresso (Italy), International Herald Tribune/New York Times Media Group (Europe), Lambrakis Press (Greece), Le Monde Interactif (France), Il Sole 24 Ore (Italy), Le Temps (Switzerland), Prisacom/El País (Spain), RCS Mediagroup (Italy), Turkuvaz Media group (Turkey), Unidad Editorial/El Mundo (Spain) and Spiegel Online (Germany).

OPA Europe members represent, collectively, more than

• 23 million unique visits daily
• 27 million sessions daily
• 200 million page views daily

Ipsos MediaCT Press Contact:

Claudia D’Ippolito

- ( + 39 02 36 105 201   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Ipsos MediaCT:

Ipsos MediaCT is the Media, Content & Technology Research brand of Ipsos.

Ipsos is one of the world's leading survey-based marketing research firms. Founded and run by market research professionals, Ipsos interprets, simulates, and anticipates the needs and reactions of consumers, customers and citizens – locally, nationally and around the world. Ipsos has a direct presence in more than 66 countries globally and conducts research in more than 100.

As an historical player in audience measurement for major national and international media, Ipsos MediaCT proposes a broad expertise including traditional and digital media audience measurement, syndicated media research, content development and testing, software services, market sizing and segmentation, customer acquisition and retention, media brand equity measurement, as well as the creation and running of on-line panels and communities and techniques for forecasting the likely success of new content, products and services.

http://www.ipsos.com/mediact/

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Brussels, 7th February, 2011 - The European Newspaper Publishers’ Association (ENPA) today called on technology companies to ensure that newspaper subscribers can continue to enjoy access to news content on tablets and other online services, without any restrictive conditions.

Newspaper publishers spoke out following indications by Apple in many European countries that it may bring in new conditions for both online subscribers to newspapers and also for print subscribers, who have until now enjoyed access to their newspaper on iPad. In future, consumers may only have access to the newspaper of their choice via the iTunes store, where the transaction would be subject to commission.

Moreover, newspaper publishers would no longer have access to important information about the readers of their digital publications.

In a statement, ENPA made the following points:

• Apple’s iPad and other tablet devices offer fantastic potential for the development of newspapers in the digital environment.  Publishers today want to provide readers with a range of attractive options, including offers combining access to newspapers online and on tablets, or offers for print subscribers that also allow access to the newspaper on digital formats.
  
  
• The business model of newspapers is dependent on publishers and editors knowing their readers. It is essential that this close connection is maintained. Without direct access to their subscribers, this vital bond between newspapers and readers would be broken, to the detriment of both.
  
  
• Newspaper publishers should have freedom of choice of payment systems for their readers and the possibility to negotiate pricing levels for their digital publications.

ENPA Vice-President and chair of Digital Task Force, Mr Valdo Lehari Jr said: “The print edition of a newspaper remains the engine room creating an incredible range of news and informative content. In the current environment, new online and mobile business models often operate in combination with the print edition.”

http://www.enpa.be/en/news/publishers-call-for-access-to-newspapers-on-tablets-for-subscribers-without-restrictive-conditions_56.aspx

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Paris, 12 October 2010 –The Online Publishers Association Europe today announced the re-election of its executive board members. For the first time in the association’s history, the entire board was elected to a second mandate of 2 years.

Tomasz Józefacki	Nikos Gouraros	Giorgio Riva	Dominique Piteux

Mr. Tomasz Józefacki of Agora (Poland) remains OPA Europe President; Mr. Nikos Gouraros of Lambrakis Press (Greece) remains Vice-President; Mr. Giorgio Riva of RCS Digital (Italy) remains Secretary General and Ms. Dominique Piteux of The New York Times Global / International Herald Tribune in France remains Treasurer.

Re-elected President Tomasz Józefacki commented: “OPA Europe and its current executive board have brought about many accomplishments over the last 2 years, including new members in the UK and Turkey and the extensive redesign of our website. OPA Europe members are delivering innovative online advertising solutions to marketers who are trending away from traditional media towards innovative online brand advertising. And we continue to develop creative products and services in the area of video and mobile advertising”.

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OPA Europe Press Contact: Ms. Amy Porter –

Tel: +33 (0)1 3054 4659             Mobile: + 33 (0)6 0959 8763         Email :   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About OPA Europe:
Founded in 2003 by some of the European Internet's leading content brands, OPA Europe represents the interests of first-rate online publishers before the advertising community, the press, governmental and European institutions and the public at large. OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good.

Members of OPA Europe are: 24 Media (Greece), AdMeld (UK), Agora (Poland), Gruppo Espresso (Italy), International Herald Tribune/New York Times Media Group (Europe), Lambrakis Press (Greece), Le Monde Interactif (France), Il Sole 24 Ore (Italy), Le Temps (Switzerland), Prisacom/El País (Spain), RCS Mediagroup (Italy), Turkuvaz Media group (Turkey), Unidad Editorial/El Mundo (Spain) and Spiegel Online (Germany).

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New OPA Europe - comScore study leaves CTRs behind

Paris, 28 September 2010 – The Online Publishers Association Europe today announced the results of research done in partnership with comScore. “The Silent Click” study looks at the impact on European users after their exposure to online brand advertising, including searches performed on the advertisers’ brands and visits to their websites. Exposure to online ads had a dramatic effect on these actions: 42% of those exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates (CTRs) of less than 1%. Users exposed to online brand ads were also more engaged with the brand, spending significantly more time on the advertisers’ sites and viewing many more pages than those who did not see the ads.

The study concludes that online brand advertising does indeed make an impact over time, just as offline advertising does, and shows that CTRs are essentially a Direct Response metric, making them inappropriate for judging the long-term effectiveness of online brand advertising.

The study also shows that online ad effectiveness varies based on the type of site on which the ad runs. In most of the 6 European markets covered in the study (France, Germany, Italy, Spain, Switzerland and Turkey), online brand ads seen on OPA Europe member sites have greater impact than those seen on other publishing sites or on portals.

Current OPA Europe President Tomasz Józefacki of Agora commented: “Everyone agrees that Click-Through Rates have gotten really low, yet they keep using this metric to measure online ad campaigns, and then complain that online branding ads don’t work. Our research shows something very different: that there are other, more pertinent metrics which prove that online brand advertising does indeed drive search behaviour and visits to brand websites as well as engagement with the brand. And advertisers now know that placing an ad on a high-quality publishing site makes that ad even more effective.”

For study results covering the aggregate of the 6 countries, please visit

www.opa-europe.org/resources/research/264-the-silent-click-building-brands-online-in-europe

(Individual country data is available only to OPA Europe members.)

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OPA Europe Press Contact:

Ms. Amy Porter - ( +33 (0)1 3054 4659   - mobile + 33 (0)6 0959 8763   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About OPA Europe:
Founded in 2003 by some of the European Internet's leading content brands, OPA Europe represents the interests of first-rate online publishers before the advertising community, the press, governmental and European institutions and the public at large. OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe are: 24 Media (Greece), AdMeld (UK), Agora (Poland), Gruppo Espresso (Italy), International Herald Tribune/New York Times Media Group (Europe), Lambrakis Press (Greece), Le Monde Interactif (France), Il Sole 24 Ore (Italy), Le Temps (Switzerland), Prisacom/El País (Spain), RCS Mediagroup (Italy), Turkuvaz Media group (Turkey), Unidad Editorial/El Mundo (Spain) and Spiegel Online (Germany).

comScore Europe Press Contact:

Ms. Berit Block - ( +44 (0)203 111 1758   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About comScore:
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing solutions in the measurement and evaluation of online audiences, advertising effectiveness, social media, search, video, mobile, e-commerce , and a broad variety of other emerging forms of digital behavior. comScore's capabilities are based on a global panel of approximately 2 million Internet users who have given comScore explicit permission to confidentially capture their browsing and purchase behavior. These data can also be combined with census-level Web site or telecom carrier data to provide the most comprehensive and unified measurement of digital activity. comScore services are used by more than 1,300 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, Facebook, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!. For more information about comScore and their recent acquisition of Nedstat, a leading provider of web analytics, visit www.comscore.com.

OPA Europe members represent, collectively, more than:

• 23 million unique visits daily
• 27 million sessions daily
• 200 million page views daily