Digital Media Events

The World Newsmedia Network and the Reuters Institute at the University of Oxford have organised their inaugural event on Big Data

7 June 2013, Millbank Tower, London

Hosted by Open Society Foundations

Why is Big Data important for media companies?

Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data.

The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues.

The conference, born out of the Reuters Institute's Big Data research, will focus on how media companies can leverage data to better understand their media landscapes, their audiences, and help develop content and commercial strategies for the future.

Key points to be discussed:

• The Big Data landscape
• How Big Data is the 'New Oil' for media companies
• Using Big Data to achieve growing revenues and audience insight
• Telling powerful journalistic stories with Big Data and mapping
• Leveraging Twitter and Facebook Big Data

Confirmed Speakers:

• Gerd Leonhard, media futurist and Big Data guru
• Jim Roberts, Executive Editor, Reuters Digital, and former Assistant Managing Editor, New York Times
• Michael Brunt, SVP, The Economist
• Stephen Doig, Pulitzer Prize-winning data journalist & computer-assisted journalism expert and academic
• Andy Mitchell, managing director at ANyMedia network, part of DMGMedia, formerly A&N Media including Daily Mail
• James Ball, Lead data journalist, Guardian
• Sanjeevan Bala, Channel 4 Head of Data Planning and Analytics
• Simon Thomas, Strategic Systems Director, Global Analytics and Insight, GroupM EMEA
• Dr. Bernie Hogan, Big Data scientist, Oxford Internet Institute, University of Oxford
• Martha Stone, Big Data researcher, Reuters Institute and conference organiser
• Marco Billeter, CEO, Premium Publisher Network Switzerland.

More information: 

https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html