Resources 
Other Research The Global Media Intelligence Report
Other Research The Global Media Intelligence Report
Wednesday, 01 September 2010 00:00
Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media.
To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels. And multinational corporations and their agencies need to compare and contrast these trends across regions and countries.
Link to report: http://www.emarketer.com/Reports/All/emarketer_2000722.aspx
Industry News
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Article: Beam Looks to Digital to Extend the In-Person Experience
18 May 2012
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Article: Digital Is the Place to Reach US Asians
17 May 2012
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Article: Mobile Social Network Usage Catches Fire in France
16 May 2012
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Article: Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
15 May 2012
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Blog: May 11, 2012: eMarketer in the News
14 May 2012
