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Digital Media Statistics

  • "The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researching potential purchases via…

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  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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Study: Digital media exposure boosts brands, drives purchases

Boston—Exposure to digital media has a positive impact on brand reputation and purchasing decisions, even when users don’t click on those digital elements, according to a new study from search engine marketing company iProspect and Internet market research company comScore.

The “Real Branding Implications of Digital Media: An SEM, SEO & Online Display Advertising Study” found that simple exposure to paid search ads boosted brand favorability by 28%. The combination of paid and organic search impressions increased brand favorability 40%.

Full article: http://www.btobonline.com/article/20101103/FREE/101109965/study-digital-media-exposure-boosts-brands-drives-purchases

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