Preliminary data from Journalism Online shows no major drop in traffic or ad revenue with metered paid model
- 18 January 2011
A few answers have started to emerge about the effect of paid online content, said The New York Times yesterday. The paper looked at what it describes as "Steven Brill's Journalism Online experiment:" a service that allows newspapers to develop a tailored paid model and, for example, charge more frequent readers to read online while allowing occasional visitors free access.
Journalism Online, whose system is called Press+ has worked with about two dozen local small and medium size papers, the New York Times said, and analysis on its preliminary data suggests that advertising revenue did not decline and monthly unique visits only fell by up to 7% following the introduction of a paid online model. Page views fell by up to 20%.