Other Research Preliminary data from Journalism Online shows no major drop in traffic or ad revenue with metered paid model
Tuesday, 18 January 2011 00:00
A few answers have started to emerge about the effect of paid online content, said The New York Times yesterday. The paper looked at what it describes as "Steven Brill's Journalism Online experiment:" a service that allows newspapers to develop a tailored paid model and, for example, charge more frequent readers to read online while allowing occasional visitors free access.
Journalism Online, whose system is called Press+ has worked with about two dozen local small and medium size papers, the New York Times said, and analysis on its preliminary data suggests that advertising revenue did not decline and monthly unique visits only fell by up to 7% following the introduction of a paid online model. Page views fell by up to 20%.
Full article: http://www.editorsweblog.org/newspaper/2011/01/preliminary_data_from_journalism_online.php
Industry News
-
Article: Beam Looks to Digital to Extend the In-Person Experience
18 May 2012
-
Article: Digital Is the Place to Reach US Asians
17 May 2012
-
Article: Mobile Social Network Usage Catches Fire in France
16 May 2012
-
Article: Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
15 May 2012
-
Blog: May 11, 2012: eMarketer in the News
14 May 2012
