logo

Digital Media Statistics

  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

    Read more...

  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

    Read more...

  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

    Read more...

  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

    Read more...

  • Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from…

    Read more...

Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control

PDFPrintE-mail

Thursday, 24 February 2011 08:41

The debate surrounding privacy is shaping policies and, potentially even laws, that will determine how marketers and publishers track and target consumers online, but some new research suggests that consumers don't actually see it as a black or white situation, and that the real issue may not be privacy at all, but a potentially even more complex and emotional subject: security. The research, which was conducted by Ball State University's Center for Media Design, finds that the notion of privacy is actually "situational," and depends on the context of the consumer, the nature of their information being tracked, and the organizations that are tracking it.

The report, "Notions of Privacy: Ignorance, Illusion or Miscommunication," is based on consumer-centric research designed to understand how average people - not the industry wonks, advocacy groups, policy makers or regulators who seem to be framing the debate - feel about having their personal information tracked online. The research, which will be rolled out in stages this week beginning with the release of the top line finding that consumers see it as an issue of security and control, is part of an ongoing series of studies the university plans to conduct around the subject.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145416&nid=124084

Digital Media Events

Get News!

Enter your email address to receive OPA Europe newsfeeds by email:

contact
© Copyright OPA Europe 2011, All Rights Reserved.