"The French are more and more «médiavores» and the traditional media are still competing and withstanding the inexorable wave of new media," commented Le Figaro, referring to the annual study «Media in life» carried out by Médiamétrie.
The study examines daily media consumption, registering the number of contacts that people of more than 13 years old have with one or more media during the day.
The research shows that from 2006 to 2009 the number of contacts with both traditional and digital media increased of 9,7%.
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