Smartphone adoption and a sharp rise in mobile internet usage are poised to invigorate Western Europe’s mobile marketing landscape. As more industry verticals embark on mobile campaigns and marketers shift their focus from one-off experiments to ongoing execution, mobile ad spending is set to increase.
The global trend toward smartphone adoption and increased mobile internet access among consumers is igniting renewed marketer emphasis on mobile. eMarketer predicts that the number of mobile users in the EU-5 accessing the web from their phones will double from 2010 to 2015, reaching 94 million. App and browser usage rates are steadily rising as more users go online with their mobile devices. These trends are giving marketers new options to connect with customers.
Article: Social Advertisers Rely on Branded Pages More Than Paid Ads
24 May 2013
Article: Mobile Ad Spend on the Rise in Germany and France
23 May 2013
Article: In China, a Broad Affinity for Apps
22 May 2013
Newsroom: eMarketer Event: Detroit Breakfast – June 18, 2013
21 May 2013
Newsroom: eMarketer Event – London Breakfast – May 23, 2013
10 May 2013