Other Research

Country-specific regulations governing privacy and data protection vary greatly. To help you grasp this issue at a high level, Forrester created a privacy heat map that denotes the degree of legal strictness across a range of nations.

Click on a country in the "Map View" or choose from a directory of countries in the "List View" to learn more about country-specific data protection and privacy regulations.

Coupons.com recently issued new data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.

Growth is attributed to several key factors, including

• Continued consumer adoption of online printable, save to store, loyalty card and mobile coupons
• Increased use of digital coupons by brand marketers, manufacturers and retailers

According to the findings of the 2010 Digital Influence Index, by Fleishman-Hillard International Communications with Harris Interactive, when it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel, but marketers have yet to capitalize on that influence.  

Of the seven nations the study addressed, four reported the Internet to be the most important source of information. China ranked the web highest in importance, followed by Germany, Japan, and the U.K., placing it above advice from friends, family or coworkers, television, radio, newspapers, magazines, postal mail and e?mail. And though respondents spend a significant amount of time on the web, they still reported peer advice as an important information source. The Internet and peer advice tied in importance among Americans.

Read more: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131746

A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding.

Brand advertisers want to know whether they are getting their money’s worth, in terms of quality and quantity, where digital media is concerned.

Read more:  http://www.accuracast.com/search-daily-news/marketing-7471/dwell-time-to-measure-digital-branding/