Other Research
Tuesday, 18 January 2011 00:00
A few answers have started to emerge about the effect of paid online content, said The New York Times yesterday. The paper looked at what it describes as "Steven Brill's Journalism Online experiment:" a service that allows newspapers to develop a tailored paid model and, for example, charge more frequent readers to read online while allowing occasional visitors free access.
Journalism Online, whose system is called Press+ has worked with about two dozen local small and medium size papers, the New York Times said, and analysis on its preliminary data suggests that advertising revenue did not decline and monthly unique visits only fell by up to 7% following the introduction of a paid online model. Page views fell by up to 20%.
Full article: http://www.editorsweblog.org/newspaper/2011/01/preliminary_data_from_journalism_online.php
Wednesday, 03 November 2010 00:00
The “Real Branding Implications of Digital Media: An SEM, SEO & Online Display Advertising Study” found that simple exposure to paid search ads boosted brand favorability by 28%. The combination of paid and organic search impressions increased brand favorability 40%.
Full article: http://www.btobonline.com/article/20101103/FREE/101109965/study-digital-media-exposure-boosts-brands-drives-purchases
Monday, 27 September 2010 00:00
The Association of Online Publishers (AOP) launches Content & Trends Census 2010
LONDON 27 September 2010: The UK digital publishing industry demonstrates that it is embracing innovation, as emerging technologies are at the heart of business development plans over the next 12 months, according to the latest Association of Online Publishers (AOP) Content and Trends Census. Publishers see mobile devices and in particular the iPad as pivotal in creating opportunities to develop into world class media businesses, the theme of next month’s AOP Digital Publishing Summit. The Census suggests a period of dynamic growth and diversification lies ahead over the next 12 months as digital publishers look to seize opportunities from creative technology developments.
Read more: UK digital publishers driving a new period of online innovation
Wednesday, 01 September 2010 00:00
Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media.
To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels. And multinational corporations and their agencies need to compare and contrast these trends across regions and countries.
Link to report: http://www.emarketer.com/Reports/All/emarketer_2000722.aspx
Monday, 30 August 2010 14:28
From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
This 30+ page paper is organized into 7 main content sections, including:
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