OPA Europe Research
- 29 November 2013
About the Executive Report
This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic transactions, native advertising, 'high growth' sectors – principally mobile, video and social – and new standards such as ad viewability.
The 30-page report includes an annexe of slides from the company presentations shared at the October 2013 OPA Europe best practice meeting in Athens.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)