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Digital Media Statistics

  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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  • Online ad expenditures of $80.2 billion are fueling the recovery, with internet ad spending increasing 17.2% this year. The global advertising industry has rebounded more quickly from…

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The Silent Click : Building Brands Online

In this interesting new study done by OPA in the U.S., see why measuring clicks does not tell the whole story of how exposure to branding ads influences search and buying activity.    

silentclick

 1059_W_TheSilentClick_OPA.pdf  Bytes

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