On October 19-20, the members of OPA Europe met at The Telegraph in London to discuss Mobile Pubishing. Presentations covered mobile web vs apps, content and design, advertising sales, marketing/distribution, and smartphones vs tablets in the context of mobile publishing.
Our sponsor, Teads, presented how their mobile customized ads improve the user experience and engagement.
Attending companies included: The New York Times, Le Figaro, The Telegraph, Le Monde, Aller Media, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Cofina, Handelsblatt Group, Grupo Godo, Unidad Editorial, Le Parisien and Le Temps.
