This report focuses on the strategies and tactics premium publishers have implemented during the covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers. The report's principal sources include primarily input from OPA Europe members, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 25 page report includes an appendix of slides from the company presentations shared at the June 2020 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)