OPA Europe's upcoming Best Practices meeting will take place on June 20-21 in Copenhagen, Denmark. Its central topic is "Data Strategies for Digital Publishers", and will examine in depth the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).
On March 21-22, the members of OPA Europe met at Der Spiegel in Hamburg to discuss Innovations in Advertising. Presentations examined programmatic trading strategies, content marketing / native advertising services, viewability, ad fraud, brand safety, ad blocking, policies for mobile and video, as well as B2B revenue streams that are resulting through content development.
Our sponsor, Outbrain, presented their discovery platform that helps connect publishers to their target audience through personalized recommendations.