Upcoming Meeting - Digital Video & Audio/Voice Strategies
OPA Europe members will be meeting in Copenhagen on June 22-23 to discuss "Digital Video & Audio/Voice Strategies".
Discussions will examine content production, consumption and distribution, resources deployed (HR and technology), marketing, advertising monetisation strategies, as well as personalization/AI inputs.
Audience Development Strategies Recap
On March 23-24, the members of OPA Europe met in Barcelona at the offices of La Vanguardia to discuss Audience Development Strategies. Presentations covered new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.).