Meeting News
Upcoming Meeting - Innovations in Advertising
OPA Europe members will be meeting in Hamburg on October 19-20 to discuss "Innovations in Advertising".
This meeting will cover trends and new practices in Programmatic trading (especially in the post-3P cookie context), content marketing and native advertising, as well as e-commerce initiatives and other services (e.g., events) that publishers are offering to agencies and brands.
Digital Video & Audio/Voice Strategies Recap
On June 22-23, the members of OPA Europe met in Copenhagen at the offices of JP Politiken to discuss Digital Video & Audio/Voice Strategies.
Presentations covered the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces.
