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OPA Europe's March 2016 best practice meeting will take place in Torino, with a focus on the growing trend of content distribution, as well as publishers' social media operations.
It will examine the strategy underlying premium content made available at various platforms (Facebook Instant Articles, Apple News, Snapchat Discover etc), and discuss in depth policy components such as editorial operations, human resources, marketing and monetization. Moreover, members will exchange views, ideas and practices in the increasingly critical domain of social media publishing as a means of maximizing traffic, nurturing user engagement and fostering community development.
Attending companies include Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Iogenia, Il Sole 24 Ore, La Vanguardia and Le Temps.
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On October 15 -16, the members of OPA Europe met at the offices of Le Temps in Lausanne, to discuss 'Innovations in Advertising' as it applies to their companies. Members examined growth channels such as mobile and video, programmatic and native advertising, as well as other topics related to advertising, including ad blockers and viewability.
Our sponsor, Outbrain, presented their solutions to help publishers increase web traffic.
OPA Europe wishes to thank Le Temps for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, La Repubblica, El Mundo, El Pais, La Vanguardia, Corriere della Sera, Le Temps, Iogenia and Lambrakis Press.
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At its best practices meeting in Hamburg to be held in June 2015, OPA Europe members will focus on mobile strategies.
Presentations, discussions and debates over the two days of meetings will examine mobile from every angle: content, advertising, platforms, etc. As usual, member and guest companies will report on performance metrics and key indices, technologies deployed and data analytics, promotion tactics and marketing strategies, advertising sales, issues of infrastructure and distribution, as well as human resources, and structuring and skills development questions -- all as pertain to mobile.
Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.
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At its best practices meeting in Lausanne to be held in October 2015, OPA Europe members will focus on innovations in advertising.
Presentations, discussions and debates over the two days of meetings will examine advertising from every angle: programmatic, viewability, native, etc. As usual, member and guest companies will report on performance metrics and key indices, technologies deployed and data analytics, promotion tactics and marketing strategies, advertising sales, issues of infrastructure and distribution, as well as human resources, and structuring and skills development questions -- all as pertain to advertising.
Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, Le Temps, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.
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On March 12 - 13, the members of OPA Europe met at the offices of Grupo Godó in Barcelona, to report on company activity in the area of paid content. Members examined products and services, charging methods, pricing, metrics, advertising, marketing, technology and distribution, as well as other topics relating to monetization.
Our sponsor, Price Waterhouse Coopers, presented how their framework helps publishers meet the challenge of online paid content.
OPA Europe wishes to thank Grupo Godó for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, Die Zeit, Dagbladet, The New York Times, La Repubblica, El Mundo, El Pais, Vocento, Corriere della Sera, La Vanguardia, Iogenia and Lambrakis Press.
