Paris, 27 January 2014 – The Online Publishers Association Europe today announced that the Spanish news company Grupo Godó, publisher of La Vanguardia (www.lavanguardia.com) and Mundo Deportivo (www.mundodeportivo.com), has joined the association.
OPA Europe members in France, Spain, Italy, Germany, Greece and Turkey, representing hundreds of the top news and information websites across Europe, can now share best practices with their colleagues from La Vanguardia and Mundo Deportivo.
Set for launch in a few weeks' time, MultiMag is a native-digital multi-magazine that combines the systematic objectivity of text content with high-impact visuals. It introduces a new format of native...
The New York Times today released its Most Visited lists for 2013. Categories include the most visited articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, our mobi...
Spanish newspaper opens paper content to web users, launchs a soft paywall, a complete web redesign and a host of mobile apps.
Spanish newspaper and OPA Europe member El Mundo announced this week a h...
Todd Haskell, senior vice president and chief revenue officer at Hearst, has overseen native advertising for decades. It was called by different names, but it was never featured as editorial content. In an interview with eMarketer, he explains why.
US Hispanics are known for their heavy digital consumption, and they overindex on daily device usage to shop for local products and services. Over half of Hispanic internet users use tablets every day for local shopping, compared with less than 30% of their non-Hispanic counterparts.
A retailer’s presence on social sites such as Facebook and Twitter may actually undermine consumer trust. According to new research, less than one-quarter of online shoppers say a social presence enhances their trust in a retailer.
Brazil’s mobile telecommunications space has been fertile ground for over-the-top messaging services. In a country where mobile phone services remain expensive, especially data, cost concerns drive adoption.
The most fertile segment for auto brands to win buyers in the coming year will be middle-tier borrowers—a segment the industry hasn’t aggressively marketed to since before the Great Recession. According to a new eMarketer report, mobile and digital video should help marketers take advantage of this opportunity.
Nearly nine in 10 UK consumers now use a mobile phone when organizing a holiday, especially during the research phase. However, most consumers still complete travel bookings on desktops and laptops, thanks to a lack of mobile-optimized sites.